Salesforce eyes small businesses; Brands value social media marketing

Salesforce CRM Digest A roundup of business applications content from TechTarget's network | March 21, 2018 FEATURED STORY Salesforce small business tools get a major refresh by Don Fluckinger, Executive Editor Emphasizing the 'S' in 'SMB,' Salesforce goes after companies with 20 employees or less with Salesforce Essentials -- with hooks into Trailhead's free training. (SearchSalesforce.com) Advertisement NEWS   Social media customer care important to brands, experts say In this Pipeline podcast, we discuss what was a primary topic at Social Media Marketing World: how companies should interact with customers through social media. (SearchCRM.com)   Salesforce e-commerce gets B2B boost with CloudCraze purchase To improve its e-commerce offerings, the CRM company bought B2B commerce product CloudCraze for an undisclosed amount. The purchase will add B2B functionality. (SearchSalesforce.com) EXPERT ADVICE   Digital sales transformation may require shadow IT dark ops Sales tech initiatives culminating with flipping the AI switch require operational and IT prep involving data aggregation, training salespeople and shadow IT experiments. (SearchCRM.com)   Inside sales strategy, millennials highlight Accelerate 2018 Learn what happens when a SearchCRM editor joins a panel as the paid skeptic to discuss whether AI technologies provide real value for helping businesses increase revenue. (SearchCRM.com) About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Business Applications Digest, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget Enterprise Applications Media Group, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2018 TechTarget. All rights reserved.