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| Business Technology Research from TechTarget |
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| | Shadow BYOD's impact on the federal government Sponsored by Lookout Shadow BYOD introduces a risk of sensitive data leakage due to its lack of visibility and control of access. This report details how shadow BYOD has become a concern for the federal government. Access now to learn about shadow BYOD and how to properly manage personal devices by taking using mobile device management and security solutions. Read more... |  | | | |
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| | Account- vs. job-based marketing: A comparison Sponsored by OpenText An account-based marketing (ABM) strategy allows marketers to better target their messaging. But does it fall short in tailoring marketing campaigns down to the level of each shareholder, within the target account? Can job-based marketing (JBM) strategies do what ABM can't? This Aberdeen Group report compares ABM and JBM. Explore both strategies. Read more... |  | | | |
| | What's the key to more meaningful customer relationships? Sponsored by Zendesk Join Jason Maynard, Director of Data and Analytics, and Dave Dyson, Senior Customer Service Evangelist to learn how machine learning can help improve your customer relationships, and how predictive analytics can further improve support and raise customer satisfaction. Read more... |  | | | |
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