Word of the Day: digital transformation (DX)

Word of the Day Daily updates on the latest technology terms |January 3, 2018

digital transformation (DX) Digital transformation (DX) is the strategic use of technology and automation to dramatically change how businesses keep pace with changing customer expectations and economic conditions. The sea change that started in the late 20th century when the internet became part of every household has spurred organizations today to transform much more rapidly, much more often and at a much faster pace today in response to widespread advancements in mobile technology, artificial intelligence and cloud computing.   One example of a company that has undergone successful digital transformation is Nespresso, a maker of specialty coffee machines. In response to changing customer demands, this operating unit of the Switzerland-based Nestle Group deployed a cloud-based customer relationship management (CRM) system which provided customers with omnichannel access to both shopping and customer service. The resulting 360-degree view of each customer gave the company the insight it needed to move into more markets and improve sales.   Digital transformation requires leadership to foster an organizational culture in which continuous improvement is valued. This requires everyone in the organization to be aware of new technology trends and anticpate ways the resulting data can be used to provide value. All stakeholders must be willing to abandon dated and ineffective processes and replace them with something better. Read more... Quote of the Day "A digital transformation initiative answers the need to interact with internal and external customers the way they want you to. That will require adopting and integrating new tools to transform the way a company operates." - Dan Morris   Trending Terms supply chain blockchain Chief Digital Officer digital enterprise machine learning omnichannel   Learning Center Top IT guidance for CIOs in 2017 underscores urgency of digitization Our top 10 IT guidance columns of 2017 point to the need for digital transformation and break down the steps CIOs need to take to accomplish it. Your digital transformation initiative is probably not future-proof Don't embark on a digital transformation initiative until you've taken this readiness assessment quiz. Five steps to enterprise digital transformation Business leaders may recognize the importance of digital transformation, but as Software AG's Kevin Niblock says, they are not so clear on how to enable it. Digital transformation business: Procurement ripe for revitalization As the digital transformation business moves into back-office operations, systems such as procurement may be among the candidates for renewal. A look at digital transformation tools and strategies Learn about digital transformation tools and techniques that can help enable digital transformation by overcoming roadblocks, such as legacy applications. Writing for Business Digital transformation is tied to the broader trend of business transformation and takes ______ to take hold. a. awhile b. a while Answer   Stay In Touch For feedback about any of our definitions or to suggest a new definition, please contact me at: mrouse@techtarget.com   Visit the Word of the Day Archives and catch up on what you've missed!   FOLLOW US About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Whatis.com, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget, Whatis, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2016 TechTarget. All rights reserved.