95% of execs say data is now integral to business strategy

95% of execs say data is now integral to business strategy

Data is now a fundamental part of doing business. 95% of C-level executives believe that data is an integral part of forming their business strategy, according to Experian Data Quality. But data can take many different forms, from Internet of Things (IoT) to artificial intelligence to data-as-a-service. Your business might benefit from certain kinds and not from others. Explore this Experian report for trends in global data management, including the top ways businesses plan to use data to drive these business goals: Improving the customer experience Managing talent and workforce development Gaining cost efficiencies

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