Reap the benefits of trusted customer data

Reap the benefits of trusted customer data

Did you know that approximately 150 million emails are sent every minute and that two-thirds of email traffic is considered spam? Sending your customers information they don’t want or can’t use isn’t the way to build a meaningful relationship. In this book, learn more about the new competitive battleground of customer experience, and how the best marketing strategies are strengthened by a proven data strategy that gives you a 360-degree view of your customer. Uncover: 10 principles that maximize customer data 7 steps to manage and use great data 6 elements of a customer 360-degree view And more

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