Wednesday, July 24, 2019

Hidden ads, powered by AI, making waves

Customer Experience Digest
A roundup of customer experience news and features from TechTarget | July 24, 2019
TechTarget
FEATURED STORY  
AI in digital marketing
powers hidden advertisements
 
By Mark Labbe,
News Writer
 

With AI in advertising and marketing, companies can provide potential customers with more personalized results, while also increasing engagement rates.
(SearchBusinessAnalytics.com)

 
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NEWS
 

AI converts consumer analytics into potent sales weapons

There isn't a business today that doesn't collect data on the experiences, behaviors and buying habits of their customers.
(SearchCustomerExperience.com)

 
Definition: customer loyalty

Customer loyalty is a commitment between a customer and a brand that causes the customer to make repeat purchases.
(SearchCustomerExperience.com)

EXPERT ADVICE
 
Businesses use AR/VR in CRM to boost customer experience

Businesses are using augmented reality -- and its cousin virtual reality -- in applications across many industries. Where CRM is concerned, AR/VR may represent a big leap forward.
(SearchCustomerExperience.com)

 
Customer service vs. customer experience: What's the difference?

Customer service is an age-old concept, but where does it fit into the customer experience? Here's how the two are different and where they intersect.
(SearchCustomerExperience.com)

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