Tuesday, November 4, 2025

David, Are You Designing Surveys People Want to Take?

Hi David, 

Are you responsible for surveys and recruiting the audience? Let's schedule a Teams call!

If you’re thinking about improving respondent quality or just want fewer headaches with survey design and programming, we’d love to connect. Here’s what we’ve been hearing lately from our clients, the conferences, and our industry colleagues in market research:

“Is there a better way to get consistent, fraud-free respondents?” 

Yes, JTN utilizes a double opt-in email recruitment process and manages all 49 of our proprietary panels internally. Some panelists have been with us for over 20 years.

“What if I need more reach?” 

Our panelists are not from marketplaces or river sample. Instead, we collaborate with local, in-country partners who recruit candidates via email or share their qualitative IDI email lists under the same standards we use, ensuring quality doesn’t drop while reach expands. 

“How can I stop cleaning data after fieldwork?” 

That’s exactly why we built Field Detective® — to catch fraud, bots, AI-generated answers, odd geo/IP patterns, and straightlining before it becomes your problem. This saves time and budget. 

“Can someone help make the survey better, too?” 

Yes, we don’t just program surveys; we design them. As a full-service market research company, JTN has decades of experience building surveys that work for both clients and respondents.

We believe that when surveys are short, clear, and even a little fun, the data improves. Our team focuses on user experience and question flow to help reduce dropout and fatigue. Better design leads to better engagement, and better engagement leads to better data. 

Why does this work? 

Our team is based in the U.S., Denmark, and Bulgaria, giving us on-the-ground knowledge of respondent behavior across key regions. That local expertise matters especially when you need high-quality international feedback. Our RFQ proposal writers are also the same market research professionals who will manage these projects, providing a consistent extension of your team's experience.

We look forward to the opportunity to earn your business.


Best,
Jonathan


Jonathan Cheriff

Head of Partner Development

M: +1 707 758 1154

jcheriff@jtnresearch.com  |  http://www.jtnresearch.com

 

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