Word of the Day: brand ambassador

Word of the Day Daily updates on the latest technology terms | December 18, 2018 brand ambassador A brand ambassador is an advocate of a particular company's products and services. Typically, brand ambassadors are financially compensated for interacting with the public. Compensation may be in the form of discounts, free access to products and events or an actual paycheck. In marketing, brand ambassador is a paid position and job title. The purpose of hiring a brand ambassador is to grow brand relevance, ensure proper product or service positioning and drive increased sales within a specific territory or segment of targeted accounts. Typically, this type of brand ambassador is responsible for driving brand growth against specific key performance indicators (KPIs) and the metrics for success are data-driven.   In sales, the term brand ambassador is used more loosely and may be used to describe anyone in the company who interacts directly with the public. In a retail setting, for example, an ambassador's responsibilities may include personally greeting visitors, providing visitors with information about products and product maintenance, ringing up sales and gathering customer feedback to share with the leadership team.   Brand ambassadors have become increasingly trusted sources of information, as the age of the customer has gained currency. To that end, many companies solicit part-time brand ambassadors to promote positive customer sentiment in stores, on websites and at events. Tasks may include organizing and hosting retail demonstrations, coordinating display areas with local store managers, reviewing products online and blogging about how a particular company provides a positive customer experience. Quote of the Day "By studying the behaviors of customers who can be identified as having influence over others and optimizing operations to nudge them into the role of brand ambassador, enterprises can leverage customer-to-customer communication to achieve an authentic, grass-roots promotion of the brand." - Scott Robinson Trending Terms voice of the customer opinion mining brand personality social media monitoring brand essence brand experience Learning Center Is CRM with social media growing less trustworthy? Feedback gathered via CRM with social media can yield bad brand information for the companies that use it. But with a little bit of legwork, it can also be a worthwhile business tool. 7 channel marketing strategy tips for 21st-century success Some partners lack even the rudiments of a channel marketing strategy. Read these seven tips to get started a plan that will help you build a sales pipeline and take you beyond word-of-mouth channel selling. Social CRM software is more than just a spin on traditional CRM Social CRM software helps organizations better connect with their customers and create strong, personal relationships that help drive sales. Comparison of the top CRM platforms and marketing automation tools The leading CRM platforms and marketing automation tools offer a wide range of functionality and features that match the size and scope of all organizations. The leading CRM tools offer a full range of functionality This overview of the leading CRM tools examines the functionality and options each offers, including deployment models, pricing and licensing information. Quiz Yourself Our data shows that a vast majority of customers prefer Brand A ____ Brand B. a. to b. than c. over Answer Stay in Touch For feedback about any of our definitions or to suggest a new definition, please contact me at: mrouse@techtarget.com Visit the Word of the Day Archives and catch up on what you've missed! FOLLOW US About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Whatis.com, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget, Whatis, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2018 TechTarget. All rights reserved.