Salesforce Trailhead adds Einstein AI, plus cookieless tracking, hyper-personalization and other CX tips

Customer Experience Digest: A roundup of customer experience news and features from TechTarget

Customer Experience Digest A roundup of customer experience news and features from TechTarget June 24, 2020 FEATURED STORY   Salesforce Trailhead adds Einstein AI for learners   By Don Fluckinger, Senior News Writer   Salesforce's free training site, Trailhead, gets AI features based on its products recommendation engine to guide admins, developers and consultants on personalized paths.   Advertisement NEWS   SAP C/4HANA leads discuss future of CX platform New leaders of SAP's customer experience platform discuss its future direction, with a retrospective look at how CRM's past evolved into customer-centric CX technology.   NLP, chatbot development reignite conversational commerce AI The world of e-commerce has been focused on the adoption of conversational commerce for years to boost online sales. COVID-19 might just be the catalyst for widespread use. EXPERT ADVICE   SAP C/4HANA users describe e-commerce pivots amid COVID-19 SAP's customer experience application suite still a priority after a year of senior leadership upheaval at the enterprise cloud vendor, thanks to the COVID-19 economy.   Get to know cookieless tracking marketing options Tracking customers without third-party cookies may worry businesses; however, all organizations are in the same position. Companies should consider these alternatives.   10 steps to create a voice of the customer program One of the best initiatives a customer experience team can undertake is a voice of the customer program. Here are some guidelines for building one from scratch.   Why hyper-personalization is an essential marketing strategy Using AI to personalize marketing strategies can be a business's golden ticket to improved customer experience. As a result, hyper-personalized marketing is essential.   10 ways to improve the customer experience today Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey.   How to create a customer journey map -- with template Customer journey maps help CX teams delve into the data gathered during a customer's experience. They also help businesses to understand the failures and successes of sales. About This E-Newsletter The Customer Experience Digest is published by TechTarget, Inc., 275 Grove Street, Newton, Massachusetts, 02466 US. Click to: Unsubscribe. You are receiving this email because you are a member of TechTarget. When you access content from this email, your information may be shared with the sponsors or future sponsors of that content and with our Partners, see up-to-date Partners List, as described in our Privacy Policy. For additional information, please contact: webmaster@techtarget.com. © 2020 TechTarget, Inc. all rights reserved. Designated trademarks, brands, logos, and service marks are the property of their respective owners. Privacy Policy | Partners List