| Word of the Day | | Daily updates on the latest technology terms | July 21, 2020 | | data storytelling | Data storytelling is the process of translating data analyses into layman's terms in order to influence a business decision or action. With the rise of digital transformation and emphasis on data-driven decisions, data storytelling has become a much-talked-about skill in the world of data science. The goal of data storytelling is to help line-of-business (LOB) decision makers connect the dots and understand the context and importance of the data that is being shared. To be considered successful, a data story should: - Provide the audience with information in a way that is believable and easy to understand.
- Allow the audience to quickly grasp and absorb the meaning of the data.
- Inspire audience members to share the data story with others.
- Encourage audience members to take action.
To date, there is no set of best practices on how to tell compelling data stories, but experts often describe data storytelling in traditional storytelling terms, which includes a "hook" that will capture the listener's attention and a narrative the listener is able to relate to personally. Continue reading about data storytelling... | | | "To fill this job, companies might hire a journalist or someone else professionally trained to tell stories, or look internally for a charismatic data scientist or other analyst who can successfully explain results to execs." - Craig Stedman | For feedback about any of our definitions or to suggest a new definition, please contact us at: editor@whatIs.com | FOLLOW US | | About This E-Newsletter The Word of the Day is published by TechTarget, Inc., 275 Grove Street, Newton, Massachusetts, 02466 US.
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