How Personalization Beats Segmentation to Create the Next Best Experience | Webinar | Weds. Nov 18 | 11:00 am PT | | | | | | Hi David, Customers increasingly expect personalized, engaging experiences at every step of their buying journey. And improving the customer experience benefits companies like David. Personalization yields far greater conversion, retention, satisfaction, and ultimately, revenue. Predict customer intent with artificial intelligence (AI) based on their preferences and behaviors to deliver relevant next best experiences with immediate action, instead of static and incoherent results with traditional segmentation methods. | | Join Forrester Principal Analyst, Brandon Purcell, and Lucidworks VP of Product Marketing, Justin Sears, to: | | | Discover how AI enables smarter insights about customers | | | | Explore new approaches to personalization leveraging search and AI | | | | Understand why marketers and customer insight pros need to rethink segmentation strategies in favor of a more personalized approach | | | | | Brandon Purcell Principal Analyst Forrester | | | Justin Sears VP of Product Marketing Lucidworks | | | | | | | | |
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