How APAC brands can earn digital consumers’ trust.

Personal experiences can amplify trust, but missteps can do the opposite.

Consumer trust is gained or broken with every digital experience. Most business leaders across the Asia-Pacific agree that gaining consumers' trust has become much harder, particularly as the digital economy has gained momentum. While digitally savvy consumers now expect more from the brand experience, they are also willing to reward those that get it right. Those who don't stand to put customer loyalty and spend on the line. The Adobe Trust Report 2022: APAC shows that trust can be gained – or broken – with every digital experience. It outlines what matters most to consumers and brands to reveal the gaps, providing a pathway for brands to enhance trust with every experience. Key findings include: 95% of APAC brands think consumers trust them to keep their data safe, yet 85% of consumers are concerned about how it's being used. 72% of APAC consumers say trust rises with personalisation, but 74% say it can do the opposite if executed poorly. Two-thirds of APAC consumers will stop buying from a brand permanently if their trust is broken, but many will spend more with brands they trust. Download report   Make the digital economy personal.     Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.   By clicking on some of the links in this email, you might be redirected to forms that will be pre-populated with your contact information. This is a marketing email from Adobe Systems Software Ireland Limited, 4‑6 Riverwalk, Citywest Business Park, Dublin 24, Ireland. Click here to unsubscribe or send an unsubscribe request to the postal address above. Please review the Adobe Privacy Policy: Australia New Zealand South-East Asia India Hong Kong To ensure email delivery, add demand@info.adobe.com to your address book, contacts, or safe sender list. If you have a privacy-related complaint, send it to: privacy@adobe.com View in browser