| |
| Business Technology Research from TechTarget |
| |
| | The rise of embedded analytics
Sponsored by SAS
This TDWI Best Practices report focuses on how organizations can and are operationalizing analytics to derive business value. Uncover an in-depth survey analysis of current strategies and future trends for embedded analytics across both organizational and technical dimensions. Read more... |  | | | |
| |
| | Self-service analytics selection: 8 considerations
Sponsored by Information Builders
In this white paper, uncover 8 critical factors for self-service success. Learn why considering these criteria when choosing a self-service analytics tool can ensure that everyone is making better decisions, faster. Read more... |  | | | |
| | Account- vs. job-based marketing: A comparison
Sponsored by OpenText
An account-based marketing (ABM) strategy allows marketers to better target their messaging. But does it fall short in tailoring marketing campaigns down to the level of each shareholder, within the target account? Can job-based marketing (JBM) strategies do what ABM can't? This Aberdeen Group report compares ABM and JBM. Explore both strategies. Read more... |  | | | |
| | How to succeed with account-based marketing
Sponsored by Marketo
Account-based marketing (ABM) can be an effective approach for your business. But it's important that you lay the foundation for success. Learn important factors in building a successful ABM program and how you can achieve them, like: identifying high-yield target accounts, measuring campaign engagement to help set realistic sales goals, and more. Read more... |  | | | |
Posts
No comments:
Post a Comment