How to avoid and recover from top email marketing mistakes

How to avoid and recover from top email marketing mistakes

Sponsored by: Marketo

Today, personalized marketing is more important than ever as customers decide their own path to brand engagement. While there are many newer channels, email gives marketers the ability to deliver messages directly into a customer’s inbox. Customers now expect you to send personalized emails. This up side is that personalized emails are viewed more favorably. The down side is that there is plenty of room for mistakes. This ebook reviews the potential blunders marketers make in their email marketing campaigns, why those blunders make a difference, and how to prevent (and fix) these types of mistakes.

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