Friday, June 19, 2020

Word of the Day: data storytelling

 
Word of the Day WhatIs.com
Daily updates on the latest technology terms | June 19, 2020
data storytelling

Data storytelling is the process of translating data analyses into layman's terms in order to influence a business decision or action.

With the rise of digital transformation and emphasis on data-driven decisions, data storytelling has become a much-talked-about skill in the world of data science. The goal of data storytelling is to help line-of-business (LOB) decision makers connect the dots and understand the context and importance of the data that is being shared.

To be considered successful, a data story should:

  • Provide the audience with information in a way that is believable and easy to understand.
  • Allow the audience to quickly grasp and absorb the meaning of the data.
  • Inspire audience members to share the data story with others.
  • Encourage audience members to take action.

 

To date, there is no set of best practices on how to tell compelling data stories, but experts often describe data storytelling in traditional storytelling terms, which includes a "hook" that will capture the listener's attention, a narrative the listener is able to relate to personally, images that enhance the story and a conclusion that leaves the listener satisfied.

 

Typically, job openings for data storytellers require the following skills:

 

  • Ability to use data to structure a narrative.
  • Experience communicating a narrative through words and images to an audience.
  • Talent for boiling complex concepts into simple, relatable storylines.
  • Willingness to adjust the narrative to meet the needs of a particular audience.
  • Ability to select the right data visualization tools to translate the results of an analytics application.
  • Experience creating bar charts, line charts, sparklines, bullet graphs, scatter plots, treemaps, background mapping and infographics.
  • Hands-on experience with enterprise-level analytics software.
  • Familiarity with machine learning and predictive analytics.

Quote of the Day

 

" To fill this job, companies might hire a journalist or someone else professionally trained to tell stories, or look internally for a charismatic data scientist or other analyst who can successfully explain results to execs." - Craig Stedman

Learning Center

 

Data science storytelling emerges as top analytics skill
Storytelling in data science is emerging as a critical skill to have in analytics. Without it, data-driven insights have a tendency to wither on the vine.

Cybersecurity pros at AWS re:Inforce urged to embrace data storytelling
Robust data coupled with the power of metaphors can help cybersecurity teams tell stories that get the rest of the business on board with new security initiatives and prepare for security crises.

IBM certification program tackles shortage of data scientists
IBM reported it certified 140 new data scientists, the first to be certified under a program IBM developed with The Open Group to address the dearth of data scientists.

Guide to telling stories with data: How to share analytics insights
Data storytelling is just the latest phase in the long history of passing on knowledge to people, expert David A. Teich explains. It's just the tools that have changed.

Compelling data story starts with effective visualization of data
Data visualizations can transform analytics data into actionable business information. But remember to keep things easy to understand and remember your audience, an expert cautions.

Quiz Yourself

 
What's your IQ on data science techniques and processes?
Creating a successful data science program enables you to look deeper into your organization's data for analytics uses. Take this quiz to see how much you know about the data science process.
.

Stay in Touch

 
For feedback about any of our definitions or to suggest a new definition, please contact us at: editor@whatIs.com

FOLLOW US

TwitterRSS
About This E-Newsletter
The Word of the Day is published by TechTarget, Inc., 275 Grove Street, Newton, Massachusetts, 02466 US.

Click to: Unsubscribe.

You are receiving this email because you are a member of TechTarget. When you access content from this email, your information may be shared with the sponsors or future sponsors of that content and with our Partners, see up-to-date Partners List, as described in our Privacy Policy. For additional information, please contact: webmaster@techtarget.com.

© 2019 TechTarget, Inc. all rights reserved. Designated trademarks, brands, logos, and service marks are the property of their respective owners.

Privacy Policy | Partners List
TechTarget

1 comment:

eshwaradigitals said...



inbound marketing Our belief lies in celebrating the unconventionality that every idea carries with itself and creating value for our clients. For us, mediocrity is like elaichi in biryani; annoying & repelling.creative ad agency So, we have developed our own way of getting around it.