| How Personalization Beats
Segmentation to Create the
Next Best Experience | | Webinar | Wed, Aug 12 | 11:00am PT | | | | | | | | Hi David,
Customers increasingly expect personalized, engaging experiences at every step of their buying journey. And improving the customer experience benefits companies like David.
Personalization yields far greater conversion, retention, satisfaction, and ultimately, revenue.
Predict customer intent with artificial intelligence (AI) based on their preferences and behaviors such that you're able to deliver relevant next-best-experiences with immediate action, instead of static and incoherent results with traditional methods of segmentation.
| | | Join Forrester Principal Analyst, Brandon Purcell, and Lucidworks VP of Product Marketing, Justin Sears, to: | | | | Discover how AI enables smarter insights about customers | | | | | Explore new approaches to personalization leveraging search and AI | | | | | Understand why marketers and customer insight pros need to rethink segmentation strategies in favor of a more personalized approach | | | | | | | Brandon Purcell
Principal Analyst, Forrester | | | Justin Sears
VP Product Marketing, Lucidworks | | | | | | | | | | | | |
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