Friday, April 28, 2017

Lead gen 101: What to test, metrics to focus on

Lead gen 101: What to test, metrics to focus on
Sponsored by: BlueBox(an IBM company)
According to a recent benchmark study by Marketo, companies with mature lead gen practices achieve 133% greater revenue versus their plan than average companies, and 174% more than the least mature companies.

But there are key steps to take to achieve successful lead gen practices.

Explore this 14-chapter guide to lead gen to help you develop your sales pipeline, and compare what you’re doing now to what you could be doing better.

Chapters include:
  • A Q&A with Trish Bertuzzi, president & chief strategist of The Bridge Group
  • Lead gen then & now (mission, customer intelligence, tactics and measurements)
  • What to test in your lead gen campaigns
  • And much more
VIEW NOW

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