| In the B2B industry, lead scoring is a ranking system used by sales and marketing departments to quantify the likelihood that a potential customer will make a purchase. The value of each lead varies from company to company but is generally characterized by the amount of interest a potential customer has shown in a particular company or product line. In a point-based system, value is expressed as a number. In a categorical system, words such as "hot," "warm" or "cold" may be used to denote value. Leads with the most value are typically passed off to sales departments, while leads with lesser value are passed on to marketing for nurturing. When determining what data should be used for lead scoring, companies often use historical data from past marketing automation efforts, calculating how many interactions it took before an interested lead actually became a customer. Criteria for measuring interest might include visiting a showroom, requesting a brochure, responding to an email, visiting a website, clicking on an ad, filling out an online form, participating in B2B chat and following a company's social media content.
|
| | | Writing for Business | Neither the CEO nor the CIO _____ contributing to their company's B2B blog.
a. is
b. are
Answer
| |
Posts
No comments:
Post a Comment