Thursday, May 31, 2018

4 tech trends driving CRM investments in 2018

 
4 Tech Trends Driving CRM Software in 2018
CRM software has come a long way since its beginnings in the 70s and 80s. It continues to evolve to incorporate new technology, features, and innovations to help organizations build and nurture personalized customer relationships.

In this resource, uncover 4 tech trends that are driving innovation in 2018, and helping organizations reach and engage their target audiences across channels.
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4 tech trends driving CRM investments in 2018

 
4 Tech Trends Driving CRM Software in 2018
CRM software has come a long way since its beginnings in the 70s and 80s. It continues to evolve to incorporate new technology, features, and innovations to help organizations build and nurture personalized customer relationships.

In this resource, uncover 4 tech trends that are driving innovation in 2018, and helping organizations reach and engage their target audiences across channels.
VIEW NOW

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Stop making customers wait

 
Stop making customers wait
We live in a fast-paced society where timing is everything. So it’s no surprise that 73% of consumers say that the most important thing a company can do is provide them with good service that shows that you value their time.

In this resource, learn about the key challenges plaguing today’s field service organizations and how you can:
  • Empower your field service agents
  • Get a 360-degree view of your customers
  • Monitor your workforce to optimize operations
  • And more, to keep customers happy
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Why Hitachi Chose Oracle

 
Why Hitachi Chose Oracle
Hitachi Consulting, a consulting and digital solutions firm, was wrestling with 5 different CRM systems across operations in 25 companies. The company had to quickly standardize on a single, global sales platform.

In this case study, find out how Hitachi Consulting selected a single, global sales platform that allowed them to slice and dice sales information much more effectively.

Uncover the key benefits of the sales platform that stood out to Hitachi, which lead to their selection, including:
  • Powerful self-service reporting and analytics
  • IT simplicity
  • Transparent pricing
  • And more
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Chatbots, virtual assistants, and more: AI’s business impact in 2018

 
Chatbots, virtual assistants, and more: AI’s business impact in 2018
Amidst all the hype surrounding AI technology, application development and delivery (AD&D) pros are on the frontline in learning how to use AI in customer service and sales – and those businesses unable to leverage AI in 2018 may soon find that they’ve fallen behind the competition.

In today’s featured resource, the experts at Forrester examine how AI is disrupting customer service and sales strategies in 2018, as well as what you should be doing about it. Read on to learn about:
  • The rise of Artificial Intelligence technology
  • How blended AI augments service and sales
  • The human impact of AI implementations
  • And more
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Oracle vs. Salesforce vs. the rest: vendors compared

 
Oracle vs. Salesforce vs. the rest: vendors compared
Configure, price and quote (CPQ) application suites enable sales organizations to automate and optimize the creation of quotes and capture of orders – but how can you choose the offering that best meets your CPQ requirements?

In this Magic Quadrant report, the experts at Gartner evaluate 11 key vendors in the CPQ space to help you choose the tool that’s right for your business. Read on now to discover:
  • An overview of the CPQ market 
  • Individual vendor strengths and cautions 
  • Quadrant leaders, challengers, visionaries, and niche players 
  • And more
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Customer experiences: How to stand out in the crowd

 
 
Customer experiences: How to stand out in the crowd
There’s been a huge surge in interest in the customer experience in recent years – in fact, the experts at Forrester found that improving the customer experience is the top priority among 72% of organizations. But making that desire a business reality is another story.

Today’s featured resource offers critical advice for transforming the buying experience at your organization to deliver on the wants and needs of your customers. Read on now to learn about:
  • Understanding the customer buying journey 
  • Differences in seller vs. customer perceptions of the seller 
  • Solutions and services to improve the buyer experience 
  • And more
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Word of the Day: active defense

Word of the Day WhatIs.com
Daily updates on the latest technology terms |May 31, 2018
active defense

An active defense is the use of offensive actions to outmaneuver an adversary and make an attack more difficult to carry out. Slowing down or derailing the attacker so they cannot advance or complete their attack increases the probability that they will make a mistake and expose their presence or reveal their attack vector.

While the term active defense is often associated with military applications and protecting critical infrastructure and key resources (CIKR), it also applies to information technology (IT) security. In cybersecurity, an active defense raises the financial cost of an attack in terms of wasting the attacker's processing power and time. Applying offense-driven strategies is critical to being able to detect and stop not only external threat actors, but also insiders and attackers with varying motivations including ransomware, extortion and cryptojacking.

An active defense complements offense-driven actions and allows an organization to proactively detect and derail attacks early and gather the threat intelligence required to understand the attack and prevent a similar recurrence. Sometimes active defense includes striking back at an attacker, but this is normally reserved for military and law enforcement that have the resources and authority to confirm attribution and take appropriate action.

Deception technology can be used detect an attacker early on in the attack cycle by obfuscating the attack surface with realistic device decoys and attractive digital bait. Misdirection can trick the attacker into engaging and lead them to believe they are escalating their attack, when in fact, they are wasting their time and processing power and providing the defender with counterintelligence. The forensic information gathered through an active defense can then be applied to defense strategies and stop a live attack, identify forensic artifacts and expedite incident response to prevent the attack from resurfacing.

Quote of the Day

"The concept of active defense is based on increasing the probability of an attacker making a mistake and revealing their presence within the network." - Carolyn Crandall

 

Trending Terms

critical infrastructure and key resources
cryptojacking
deception technology
counterintelligence
incident response
malware

 
Learning Center

Georgia governor vetoes controversial cybersecurity bill
A cybersecurity bill that would have criminalized unauthorized access to computer systems was vetoed in Georgia this week after strong opposition from Google, Microsoft and other leaders in the tech community.

How does an active defense system benefit enterprise security?
How do active defense systems on private networks work? Here's a closer look at enterprise options for these deception techniques.

Defense-in-depth strategy: Growing cyberthreat intelligence
Active defense-in-depth strategy is needed in cybersecurity. Find out what needs to be changed to improve cyberthreat intelligence and network security.

Active defense: The perils of cybervigilantism
Active defense strategies can be risky -- and costly -- for businesses, but do the benefits outweigh the downsides? Our #CIOChat participants highlight the hazards of hacking back.

David Neuman: The CISO position and keeping the cloud safe
Before taking a CISO position in the private sector, David Neuman rose up through the enlisted ranks, becoming an officer with global responsibilities.

Writing for Business

A botnet is a group of computers organized to distribute spam or malware -- _________ the owners are typically unaware of the fact.

A. though

B. although

C. even though
Answer

 

 

Stay In Touch
For feedback about any of our definitions or to suggest a new definition, please contact me at: mrouse@techtarget.com

 

Visit the Word of the Day Archives and catch up on what you've missed!

 

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The many choices for deploying applications to Kubernetes | PLUS: The five biggest takeaways from IoT’s biggest show of the year

ITKnowledgeExchange - a TechTarget Expert Community Follow us on Facebook Follow us on Twitter
 
MAY
31
Community Update
 
 
 
The many choices for deploying applications to Kubernetes
 
By Brian Gracely on From Silos to Services: Cloud Computing for the Enterprise

With all the different tools that exist for deploying a containerized application to Kubernetes, how is someone supposed to know which one to choose? Well, here's a list that can help.
 
 
 
 
 
 
MORE IT STORIES
 
Digital talent: Liberty Mutual insists on engineers who can talk business KPIs
 
Talking Data Podcast: SQL query engine - Presto change-o Starburst
 
Reducing food waste with IoT
 
 
 
 
 
The five biggest takeaways from IoT's biggest show of the year
 
By Erick Dean on IoT Agenda

Did you get a chance to attend the 'World's Largest Industrial Fair' last month? If not, here are some of the biggest takeaways from an IoT perspective.
 
 
 
 
 
 
MORE FROM THE TECHTARGET NETWORK
 
Bare-metal instances augment AWS' IaaS options
 
By David Carty on AWS Cloud Cover

Infrastructure was AWS’ focus in May, as the cloud provider made good on several of its promises with features that provide more diverse compute options.
 
 
 
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Copyright 2018 TechTarget. All rights reserved.
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Digital transformation: Success hinges on the right workspace

 
Digital transformation: Success hinges on the right workspace
Digital transformation is revolutionizing the ways that employees and teams work – but the promise of digital transformation can only be achieved by empowering end users with an effective digital workspace platform.

Today’s featured resource explores why the modern “digital workspace” is central to digital transformation, as well as what you can do to make digital transformation a reality in your business. Topics covered inside include:
  • The workspace requirements of digital transformation 
  • Challenges to delivering a secure and compliant digital workspace 
  • Requirements for the right digital workspace platform 
  • And more 
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Chef Habitat searches for role; IT pros explore identity management future; and more

Modern Infrastructure Digest

News and advice for creating tomorrow's data center | May 31, 2018

TechTarget
FEATURED STORY
Chef Habitat adds on-prem option for enterprises

By Beth Pariseau, Senior News Writer

Chef Habitat users say it's complementary to Docker and Kubernetes for application automation, but Chef still must clarify Habitat's value beyond its existing customer base. (SearchITOperations.com)

Advertisement
NEWS
 
Identity management trends include AI, microservices

IT pros can detect security lapses easier with AI-driven identity and access management tools. Learn more about this IAM trend and others as the industry evolves. (SearchMobileComputing.com)

 
Pure Storage software tooled up for containers, OpenShift, VMware

Pure Storage adds software for building, managing and protecting data in containers, clouds, VMs and on premises. Pure ES2 subscription offers a managed on-premises cloud. (SearchStorage.com)

EXPERT ADVICE
 
Why IT admins should use a command-line interface
Even with the advancement of graphical user interfaces, the advantages of a command-line interface offer administrators successful task automation and higher accuracy for prompt execution. (SearchDataCenter.com)
 
VMware SDDCs demand new skills, education

VMware admins used to be able to succeed with virtualization skills alone, but VMware SDDCs demand new knowledge. Courses are emerging to address these needs and provide admins with a fuller set of VMware skills. (SearchVMware.com)

 
A beginner's guide to setting up BSD jails
With just a few simple commands, you can build and configure BSD jails as a form of virtualization. This tutorial will walk you through the process of creating a BSD jail and outline key features of the ezjail tool. (SearchServerVirtualization.com)
 
AIOps keeps the lights on instead of admins
AIOps tools find issues in IT environments and help to resolve them -- but you do that already. See how the AIOps future is different through the four P's of how these tools work. (SearchITOperations.com)
 
Manage capacity in the realm of limitless scalability
Proper IT capacity management begins with understanding your applications' scale patterns and assessing performance under load. Find out how to map performance against resource use to ensure optimal user experience without overpaying. (SearchITOperations.com)
 
The current private cloud market explained
Private cloud service providers, such as Red Hat, Microsoft and VMware, offer the security and compliance that organizations are looking for, and they give admins control over their virtual infrastructures. (SearchServerVirtualization.com)
 
Compare Pivotal Container Service to competitors

VMware PKS is an easy way for organizations that run vSphere to get started with Kubernetes, but it isn't the only way to deploy the container technology. Organizations can also consider PaaS and managed Kubernetes. (SearchVMware.com)

 
How to choose a performance monitoring tool
Organizations that want to implement application monitoring tools should consider how the tool gathers and reports information, as well as the purchase and licensing costs. (SearchDataCenter.com)
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Today at 1PM EST: Machine Learning 101 – How to get started

 
Today at 1PM EST: Machine Learning 101 – How to get started
Machine learning has taken the modern enterprise by storm – but machine learning outcomes are only as good as the data they’re built on. So what do you need to know in order to create accurate predictions that aid your business?

Join the experts from AWS today (May 31, 2018) at 10 AM PDT (1 PM EDT) as they walk you through how to get started with machine learning. You’ll learn how to:
  • Achieve greater data accuracy and more meaningful insights 
  • Speed up the most time-consuming aspects of machine learning 
  • Efficiently prepare data for machine learning 
  • And more
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June 12th: Learn how this company standardized their backup RTOs

TechTarget
Business Technology Research     May 31, 2018
TechTarget
IN THIS ISSUE
June 12th: Learn how this company standardized their backup RTOs
SPONSORED BY: Amazon Web Services
Tune in to this webcast on June 12th to learn what this company gained, and what you could gain too by adopting a cloud-based backup system including capacity optimization with deduplication, automated backups, and more.
4 opportunities for cybersecurity advantage
SPONSORED BY: Nuix
Cybersecurity breaches are a pandemic weakness exposing the whole world. Let's face it, they're going to happen. Take a look at this resource to uncover 4 opportunities to create a strategic cybersecurity advantage.
Here's 10 strategies to improve your employee notification system
SPONSORED BY: OnSolve
In this white paper, learn 10 key strategies for improving your notification system and alert response rates for the public as well as your employees.
Webcast: 451 Research discuesses enterprise data challenges and more
SPONSORED BY: Delphix
In this webcast, Henry Baltazar (research VP at 451 Research) discusses enterprise data challenges, lessons from DevOps and cloud, benefits of DataOps, 4 ways to evolve your IT infrastructure, and more.
10 myths about data quality: What you need to know
SPONSORED BY: Information Builders
Download this resource for 10 common data quality myths, why these myths aren't true, and receive some advice for better ways to approach the situation.
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