360-degree view to capture all customer connections and experiences

360-degree view to capture all customer connections and experiences

Customers have more power and choices than ever before. With information available at their fingertips, they are well-informed before making a purchase decision – not only about your products but also about the experience others have had with your company. In this executive brief, learn how you can understand the relationship of your customers across products, channels, and touch points, and the importance of a 360-degree customer view to capture all customer connections. Uncover how you can manage and share customer data by: Starting with a scalable foundation Enhancing customer profiles with preferences and other valuable information Filling in any gaps in the customer profile with business and consumer data And more

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