Word of the Day: over-the-top (OTT)

Word of the Day Daily updates on the latest technology terms | September 5, 2018 over-the-top (OTT) Over-the-top (OTT) is networking lingo that describes the delivery of content, services or applications over the internet. An OTT provider may also be referred to as an edge provider. OTT got its name because edge providers typically deliver content and services to customers on top of network infrastructure owned and maintained by internet service providers (ISPs), like Verizon and AT&T. OTT content delivery allows customers with internet access to cut the cord for cable TV and landline phone service. Competition among and between incumbents and OTT providers has resulted in a wider range of user choices and a transformation in how to access content. While some OTT providers supply content for free, others require customers to view advertisements or pay a small monthly subscription fee. The increasing availability of public Wi-Fi and unlimited wireless data plans has helped bolster the growth of OTT providers and services. This has challenged traditional content and service providers with finding ways to stay relevant or risk losing customers. For example, HBO launched its own video streaming service called HBO Now that lets customers view HBO shows without a cable subscription. Quote of the Day "OTT has changed the way we consume media and substantiated the business case for a new service provided at an attractive price that resonates with the end user." - Jerome Rota Trending Terms edge provider internet TV cord cutting video streaming service Net Neutrality content delivery network Learning Center What's the difference between pay TV, over-the-top (OTT) TV and over-the-air (OTA) TV? Over-the-top (OTT) and pay TV are two business models that allow consumers to subscribe to television content. Learn how the different services allow customers to choose a viewing experience based on their preferences. Midyear 2018 telecom trends: Operators broaden their focus Checking in on midyear 2018 telecom trends: Service providers are battling declining profit per bit by investing in content and online advertising companies, rethinking their 5G wireless strategies and examining the best way to approach network automation. OTT and IoT evolution: Consumer choice fuels innovation There's a multiparty face-off regarding the future of OTT and the TV ecosystem. It's clear that the consumer is going to win regardless of who triumphs. Over-the-top providers make your dumb pipe smart Would you consider buying phone numbers wholesale from over-the-top providers? This interview examines the advantages of bringing OTT to your telecom services. Look to over-the-top services to secure mobile, says specialist Mobile network operators should look to 3G and 4G while enterprises should consider OTT services to provide the best security, says telecommunications industry veteran and pioneer Charles Brookson. Quiz Yourself In many places that _______ have broadband internet, enjoying quality OTT content can be difficult because the bandwidth is simply not there. a, supposably b. supposedly Answer Stay in Touch For feedback about any of our definitions or to suggest a new definition, please contact me at: mrouse@techtarget.com Visit the Word of the Day Archives and catch up on what you've missed! FOLLOW US About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Whatis.com, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget, Whatis, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2018 TechTarget. All rights reserved.