Definition: mindshare (share of mind)

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Latest Technology News & Expert Advice     December 11, 2018

Issue Highlights: Definition: mindshare (share of mind) Invest in people for better customer experience in marketing Definition: lead nurturing Why sending personalized marketing emails is an effective strategy 7 tips for improving marketing technology stacks

Definition: mindshare (share of mind) Mindshare, also known as share of mind, is an approach to marketing that involves attempting to make a company, brand or product the first one that comes to mind when a customer thinks of a particular market. Read Now

Invest in people for better customer experience in marketing At the MarTech conference, analysts discussed the importance of customer experience in marketing, customer data protection and designated martech leadership. Read Now

Definition: lead nurturing Lead nurturing is a set of integrated marketing strategies designed to turn a potential customer into a buyer. Read Now

Why sending personalized marketing emails is an effective strategy For some companies, personalizing email newsletter content still proves to be a highly effective marketing strategy for engaging customers and driving sales. Read Now

7 tips for improving marketing technology stacks Being deliberate about integrating a new tool into marketing technology stacks will help ensure they produce ROI and makes processes more efficient. Read Now

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