How to drive customers do your self-service platform

Salesforce CRM Digest A roundup of business applications content from TechTarget's network | Feb. 6, 2019 FEATURED STORY 6 tips for driving adoption of self-service platforms By George Lawton, Contributor Self-service platforms should be visible to the customer, emphasized across all channels of communication and well-promoted. These tips and more discussed here. (SearchCRM.com) Advertisement NEWS   Salesforce.org Education Cloud focuses on schools, students The University of Virginia is one of a number of institutions using Education Cloud CRM to recruit students, track student success and manage alumni relations. (SearchSalesforce.com)   Adobe Magento Commerce Cloud adds progressive web apps Adobe is updating its e-commerce product by adding AI-fueled image-search capabilities and progressive web application building tools to Magento Commerce Cloud. (SearchCRM.com) EXPERT ADVICE   How does the chief customer officer benefit CX? The chief customer officer serves in many capacities, some of which include overseeing customer experience, sales, and service and support contacts. (SearchCRM.com)   4 chatbot success metrics to bolster customer experience Chatbot success can be measured using a number of metrics. Each helps improve the customer experience. Read on to learn which KPIs are beneficial for improving CX. (SearchCRM.com) About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Business Applications Digest, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget Enterprise Applications Media Group, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2018 TechTarget. All rights reserved.