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Definition: value proposition | A value proposition is a statement that clearly identifies the benefits a company's products and services will deliver to its customers. | | |
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Definition: technology ethics | Technology ethics (tech ethics) is a field of study that seeks to understand and resolve moral issues that surround the development and practical application of mechanical and electronic technology. | | |
Definition: brand equity | Brand equity is the perceived value a company gains by having a known name, logo or other identifier. | | |
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