How to reposition content services as business object services

Content Management Insider A roundup of content management news and features from TechTarget | April. 22, 2019 NEWS Business objects are the future of content services platforms By Laurence Hart, Contributor The focus of enterprise content management must shift from a CSP-based approach to a business object services model in order to meet business needs. (SearchContentManagement.com) Advertisement FEATURED STORIES   When have you outgrown your e-commerce platform? When the native content management capabilities of your e-commerce system no longer meet your business needs, consider integrating with a separate CMS. (SearchContentManagement.com)   5 steps to integrate a content personalization engine into a CMS Customer experience is a top focus in the business world today, and personalized content can go a long way toward delivering that exceptional experience. (SearchContentManagement.com)   Use data to create personalized content customers actually want As customers demand authentic, personalized content, CX teams have turned to personalization engines. But without the right data, personalization engines cause more challenges. (SearchContentManagement.com)   How to address the challenges of adopting AI in communications Adopting AI can be a complex process. AI in communications can be especially challenging, but organizations can take certain steps to overcome these hurdles. (SearchUnifiedCommunications.com) About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Content Management Insider, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget Enterprise Applications Media Group, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2019 TechTarget. All rights reserved.