Thursday, June 13, 2019

Word of the Day: presentation management

Word of the Day WhatIs.com
Daily updates on the latest technology terms | June 13, 2019
presentation management

Presentation management is the supervised creation, distribution, updating and publishing of messages and visuals in presentations across an entire enterprise. Managing presentations strategically encourages organizations to treat all internal and external presentations as communication assets.

Businesses use presentations every day to convey information. Despite the critical role that presentations play, many organizations overlook the workflows around the creation and distribution of these assets. For example, PowerPoint presentations can be found scattered across network folders, laptop desktops and old email chains. As a result, when it is time to create a new presentation, an employee might waste time searching through old decks with outdated slides, before piecing together a one-off presentation that contains off-brand imagery and inaccurate information.

Presentation management software allows businesses to control the brand and message across the entire enterprise and encourage interactive presentations. The software can ensure that only the most up-to-date, relevant information is made available to presenters, so companies don't have to worry about the wrong information going public and creating a compliance risk or public relations snafu.

 

A strategic approach to presentation management is extremely beneficial to highly regulated industries, like pharmaceuticals and finance, because it eases compliance concerns. Presentation management also provides companies with data insights and business intelligence (BI) so that directors can see what communication assets are working well, and fix those that are not.

The components of an effective enterprise-level presentation management software suite should address:

A centrally-managed location for presentation assets: PowerPoint slides, Word docs, Excel spreadsheets, PDFs, infographics, videos, logos and any other pieces of content that were created to promote the company brand or sell a service/product should be stored in one location that can be easily accessed by anyone who needs it. Some organizations name a Director of Presentation Management to be in charge of collecting, maintaining and updating the central slide repository.

 

Controlled Permissions: Policies that ensure that the right employees have access to the right information. This is particularly critical in regulated industries, like pharma and finance. In presentation management, permissions are more than just "access" because they dictate what the recipient can do with the presentation, whether that includes downloads, edits, broadcasts and shares.

 

Forced messaging: Forced messaging guarantees that employees tell the complete story and not cherry-pick information without providing the appropriate context. This aspect of presentation management also protects regulated companies from forgetting about disclosure statements.

 

Organization wide-updates: Pushes the latest facts, figures and brand message content to employees who need it.

Quote of the Day

 
"Many businesses, like Royal Caribbean, who benefited from $3.4 million in cost savings after adding presentation management strategies to their everyday workflow, use presentation management as a way to bridge the sales team in the field with the marketing team onsite, but there are also human resource and job training use cases." - AlexAnndra Ontra

Learning Center

 

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Quiz Yourself

 
Snackable content, _____ Twitter posts, infographics and video clips, can be consumed quickly.
A. i.e.
B. e.g.

Answer

Stay in Touch

 
For feedback about any of our definitions or to suggest a new definition, please contact me at: mrouse@techtarget.com

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