Customer 360 adds CDP features

Customer Experience Digest: A roundup of customer experience news and features from TechTarget

Customer Experience Digest A roundup of customer experience news and features from TechTarget |November 27, 2019 FEATURED STORY   New Salesforce Customer 360 aims to unify data sources   By Don Fluckinger, Senior News Writer   In aggregate, the new Customer 360 features Salesforce added to its sales, marketing, e-commerce and service platform resemble a customer data platform. Customers, analysts and partners weigh in.     Advertisement NEWS   Salesforce Trailhead app makes learning more convenient Learning Salesforce skills and boosting career potential gets easier with the new mobile app, Trailhead Go. Customers explore how they can take advantage of it.   How Salesforce mobile Einstein Voice Assistant can improve CX The Salesforce mobile app’s Einstein Voice Assistant brings a variety of benefits to customers. The AI-enabled tool creates a more human interaction and could help improve self-service. EXPERT ADVICE   What is the role of a customer success manager? The customer success manager is an essential CX role that takes a proactive approach to ensuring customer loyalty and retention, balancing out automated CRM functions.   What are the differences between CRM, CDP and DMP platforms? Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. About This E-Newsletter The Customer Experience Digest is published by TechTarget, Inc., 275 Grove Street, Newton, Massachusetts, 02466 US. Click to: Unsubscribe. You are receiving this email because you are a member of TechTarget. When you access content from this email, your information may be shared with the sponsors or future sponsors of that content and with our Partners, see up-to-date Partners List, as described in our Privacy Policy. For additional information, please contact: webmaster@techtarget.com. © 2019 TechTarget, Inc. all rights reserved. Designated trademarks, brands, logos, and service marks are the property of their respective owners. Privacy Policy | Partners List