| A culture of failure is a set of processes and infrastructure that an organization can use to learn from, recover from and ultimately avoid failures. The goal of a culture of failure is to foster a set of shared values that encourages learning through experimentation. The term culture of failure is often associated with the terms "blameless culture" and "culture of innovation." Instead of fearing or punishing failures, a company that believes in a culture of failure recognizes that failure is part of the learning process and that each unsuccessful experiment will ultimately provide valuable feedback that can lead to success. Cultures of failure are becoming the norm in the era of digital transformation. Netflix, Facebook and Amazon are all proponents of a culture of failure. When Amazon introduced the Fire phone, for example, it was a huge financial failure for the company. Instead of continuing to pursue phones, Amazon engineers took what they learned from the failure of the Fire phone and pivoted to smart speakers. Echo, Amazon's Alexa-enabled smart speaker, has proved to be very successful and has made the company millions of dollars. Google SRE (Site Reliability Engineering) is one of the biggest proponents of a blameless culture--they write about it extensively in their book that outlines their own processes. Netflix, Facebook, PagerDuty and Etsy also have practices in place that support a culture of failure. Startups like Gremlin, Honeycomb and FireHydrant have even built businesses and products around this concept. To sustain a functional culture of failure, a company should: - Have a systems-based approach to recovering and learning from failures.
- Be able to monitor, observe and alert failures.
- Be able to respond to and recover from the failure.
- Be able to determine the root and proximal causes of the failure and address them with the goal of future prevention.
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