A better customer experience? We’ve written the book on it.

To improve customer experience, you need a winning playbook.

Trust us: Personalisation cannot exist without customer trust. Improving the customer experience has never been more important. Among emerging marketing capabilities, personalisation ranks as the top opportunity to drive better customer experiences. Get this right, and the customer will return the favour with loyalty and spending. Get it wrong and that fragile trust could be broken. To help ensure brands can enhance this trust with every digital experience, they need to protect and respect the data entrusted to them. Adobe's Winning Playbook for Experience Personalisation reveal the three key building blocks for achieving success: people, strategy, and a technology foundation. Adobe can help as your trusted partner for personalisation. These findings highlight why this is important: 85% of APAC consumers are concerned about how companies are using their data  85% of APAC consumers believe that data shared with companies will be used in ways they don't approve of   84% of APAC consumers don't know how their data is being used   ‹ Download Playbook ›   Make the digital economy personal.     Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.   By clicking on some of the links in this email, you might be redirected to forms that will be pre-populated with your contact information. This is a marketing email from Adobe Systems Software Ireland Limited, 4‑6 Riverwalk, Citywest Business Park, Dublin 24, Ireland. Click here to unsubscribe or send an unsubscribe request to the postal address above. Please review the Adobe Privacy Policy: Australia New Zealand South-East Asia India Hong Kong To ensure email delivery, add demand@info.adobe.com to your address book, contacts, or safe sender list. If you have a privacy-related complaint, send it to: privacy@adobe.com View in browser