Word of the Day: Generation Z

Word of the Day: Daily updates on the latest technology terms

Word of the Day Daily updates on the latest technology terms | January 24, 2019 Gen Z Generation Z is the demographic cohort following Generation Y -- also known as the Millennial Generation. The dates given for Generation Z range from the mid-1990s through the second decade of this century, although precise years vary according to the source.   At over two billion individuals, Generation Z is the most populous generational cohort of all time and retailers are finding it challenging to capture their increasing spending power. Much of the trouble retailers are experiencing has to do with keeping pace with the rate at which new social media innovations are emerging and affecting shopping habits. In the workplace, Generation Z expects greater flexibility and the capacity to work remotely, collaboratively and seamlessly across their various devices. Making a meaningful contribution to the world is also important to the cohort. Gen Z individuals expect to have their input welcomed and respected, and are less tolerant of authoritarian environments such as a hierarchical corporate culture. Continue reading... Gen Z Takeaway "Gen Z is very good at determining what is important to them and what is not. It's not that advertising doesn't work on them, but if they don't care about it, Gen Z will swipe and won't even remember that they swiped past it. The message absolutely has to be part of their real-world experience." - Gregg Witt Related Terms Learning Path millennials customer touch point multichannel retail retail apocalypse Generation F lifestyle center Amazon effect showrooming BOPUS frictionless checkout market basket analysis Gen Z in Tech News Gen Z in the workforce both want and fear AI and automation Learn why Gen Z is not afraid of the technologies that could eventually replace them. Generation Z - what have we done to you? Learn what the future of work will look like and who will not be ready for it. Gen Z marketing strategies can benefit from new technology Learn how new tech can help companies keep up with Gen Z's demands without having to spend a fortune. Generation Z workplace and the need for human contact Learn why Gen Z values human-to-human contact with managers and co-workers. 4 ways to use chatbots to improve Gen Z customer experience Learn how to build successful chatbots that reach potential young customers in an organic way. The Role of Online Learning for Generation Z Learn why the majority of Gen Z kids choose YouTube videos over books. Gen Z: Design technology platforms for humans -- of all ages Learn why Gen Z is willing to give up information about themselves and what they want back in return. How retailers are using social to reach Gen Z and beyond Learn why retailers are still using influencers to reach Gen Z customers and their spending power. Is TikTok video-sharing finally safe? Check Point uncovered serious vulnerabilities in the TikTok video-sharing app that left users exposed during the app download and sign-up process. What now? Today's Tech Trivia According to eMarketer, 73% of Gen Z survey respondants said they preferred brands to contact them about new products this way. a. email b. Twitter c. Instagram d. text message Click on this link to see the answer! Stay in Touch Thank you for reading! For feedback about any of our definitions or to suggest a new definition (or learning resource) please contact us at: editor@whatIs.com FOLLOW US About This E-Newsletter The Word of the Day is published by TechTarget, Inc., 275 Grove Street, Newton, Massachusetts, 02466 US. Click to: Unsubscribe. You are receiving this email because you are a member of TechTarget. When you access content from this email, your information may be shared with the sponsors or future sponsors of that content and with our Partners, see up-to-date Partners List, as described in our Privacy Policy. For additional information, please contact: webmaster@techtarget.com. © 2019 TechTarget, Inc. all rights reserved. Designated trademarks, brands, logos, and service marks are the property of their respective owners. Privacy Policy | Partners List