11 lead-to-revenue management vendors compared

11 lead-to-revenue management vendors compared

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Lead-to-revenue (L2RM) automation is an emerging market and can be a valuable tool for B2B marketers (when used correctly). It’s goal is to reshape marketing practices in order to drive effective customer engagement across the entire customer life-cycle. Forrester conducted a 36-criteria evaluation of the top 11 L2RM platform vendors. Inside, you’ll learn: What B2B marketing professionals need to look for in a platform and how to pick one What separates the leaders from the rest of the pack (and who they are) Vendor profiles

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