7 essential features of a marketing-integrated contact center

7 essential features of a marketing-integrated contact center

Sponsored by: West Corporation

Customer experience and engagement are the latest and greatest concerns of the modern marketer, having traditionally been the area of the contact center. But while marketing is embracing a customer-centric, multichannel universe, the contact center is lagging behind. Learn why your contact center needs closer integration with marketing, and how to achieve it. Discover: The axis of the customer centric business model 5 rules of integrating your contact center with marketing 7 essential features of a marketing-integrated contact center A case study: How tele-services provider Expert Planet helps US brands maximize the value of their marketing plans

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