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| Business Technology Research from TechTarget |
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| | Why data mastering projects are failing and how to stop it
Sponsored by Information Builders
Many MDM projects are failing due to time and effort requirements. This white paper discusses the problems that face traditional MDM approaches and data mastering innovations. Leverage best practices and new technology to improve the view of your data across the enterprise. Read more... |  | | | |
| | Why episode analytics is so important in healthcare
Sponsored by SAS
In this interview with J. Peter Chingos, a Senior Industry Consultant of Health Analytics Practice, you will discover the benefits EOC analytics provides, as well as the challenges associated with implementation. Read on now to answer your burning questions about EOC and learn how EOC is enabling more predictive analytics. Read more... |  | | | |
| | CRM data analytics takes sales teams beyond metrics
Sponsored by Infor
Metrics aren't answers; they are prompts for questions that probe statistics for deeper insight. Discover the simplest way to find the actionable insights hidden in your data analytics. Learn best practices and considerations for using metrics in analytics and see how to turn them into powerful tools. Read more... |  | | | |
| | Account- vs. job-based marketing: A comparison
Sponsored by OpenText
An account-based marketing (ABM) strategy allows marketers to better target their messaging. But does it fall short in tailoring marketing campaigns down to the level of each shareholder, within the target account? Can job-based marketing (JBM) strategies do what ABM can't? This Aberdeen Group report compares ABM and JBM. Explore both strategies. Read more... |  | | | |
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