The must-sees at Dreamforce; AI chatbots shine at HubSpot conference

Salesforce CRM Digest A roundup of business applications content from TechTarget's network | Oct. 18, 2017 FEATURED STORY How to get ready for Dreamforce by Brent Leary, Contributor The annual Salesforce user event has grown from a small conference to overrunning San Francisco's city center. Expert Brent Leary has advice to get the most out of Dreamforce. (SearchSalesforce.com) Advertisement NEWS   Facebook Messenger chatbots follow HubSpot AI acquisition The focus at the recent HubSpot conference turned to the marketing potential of AI-powered chatbots engaging customers. This Pipeline Podcast looks back at Inbound. (SearchCRM.com)   Compare top CRM systems: SAP, Microsoft, Salesforce, Oracle The big four are to racing make their products as extensible as possible. This handbook provides an update on where we are in the CRM platform wars, and where we're going. (SearchSalesforce.com) EXPERT ADVICE   Tell-all book puts HubSpot inbound marketing to the test Every startup's worst nightmare happened to HubSpot when "Disrupted" hit shelves last year. The company put its own marketing tactics to the test and, by all accounts, it worked. (SearchCRM.com)   Content personalization is about more than automation As the standards get higher for digital experiences, content personalization engines could be the answer for faster and better customer experience strategies. (SearchContentManagement.com) About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Business Applications Digest, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget Enterprise Applications Media Group, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2016 TechTarget. All rights reserved.