Customer personalization gets physical; Digging into digital sales transformations

Salesforce CRM Digest A roundup of business applications content from TechTarget's network | April 4, 2018 FEATURED STORY Customer personalization takes center stage for 24 Hour Fitness by Jesse Scardina, News Writer When it came time to engage more effectively with customers, 24 Hour Fitness looked to industry leaders in customer personalization for inspiration. (SearchCRM.com) Advertisement NEWS   Getting veteran sales force buy-in for AI CRM tools AI CRM tools are a key component of a company's digital sales transformation, according to CA Technologies' Sid Kumar at InsideSales.com's Accelerate18 conference. (SearchCRM.com)   Salesforce acquisitions reach new heights with purchase The intrepid Pipeline podcasters break down the MuleSoft acquisition, which enables hybrid cloud/on-premises CRM. Also: Salesforce Essentials replaces Desk.com and SalesforceIQ. (SearchSalesforce.com) EXPERT ADVICE   Salesforce-MuleSoft deal focuses on data integration Beyond producing a hybrid cloud product with its new Integration Cloud, Salesforce now has capabilities for customers to build microservices with MuleSoft's technology. (SearchSalesforce.com)   Adobe Experience Cloud to aid company digital transformation Products are no longer the focus, according to Adobe. The customer experience is where it's at -- and Coca-Cola agrees, as the company executes its digital transformation process. (SearchCRM.com) About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Business Applications Digest, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget Enterprise Applications Media Group, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2018 TechTarget. All rights reserved.