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Definition: terminology management | Terminology management is the systematized collection of concepts and terms with the purpose of unifying and standardizing technical documentation. | | |
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Definition: Chief Strategy Officer (CSO) | A chief strategy officer (CSO), or chief strategist, is an executive charged with helping formulate, facilitate and communicate the overarching strategy of an organization, usually a large corporation. | | |
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Definition: brand recognition | Brand recognition is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign. | | |
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