Introducing SearchCustomerExperience

Customer Experience Digest A roundup of business applications content from TechTarget's network | April. 1, 2019 FEATURED STORY Our rebrand: Customer experience strategy, platforms, best practices By Don Fluckinger, Senior News Writer Customer experience strategy blurs the lines between sales and marketing automation, customer service and e-commerce as they come together on next-generation customer experience platforms. (SearchCustomerExperience.com) Advertisement NEWS   6 must-know customer experience technology trends Our customer experience technology trends survey of 250 North American tech buyers and influencers reveals that CRM and CX migration is well underway. (SearchCustomerExperience.com)   Adobe-Microsoft-SAP Open Data Initiative gains momentum It wasn't a marketing scam. An alliance takes clearer shape, as Adobe, Microsoft and SAP cooperate on a common data model for ERP, CRM and marketing automation. (SearchCustomerExperience.com) EXPERT ADVICE   Trends to follow: Voice SEO and CX personalization Voice and personalization are trends to follow as businesses place more emphasis on CX, according to analysts at Oracle's Modern Customer Experience conference. (SearchCustomerExperience.com)   5 ways to prepare for the chief experience officer role Technophiles who have experience in sales and marketing, as well as social media awareness, may be best prepared for success in the role of chief experience officer. (SearchCustomerExperience.com) About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Customer Experience Digest, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget Enterprise Applications Media Group, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2019 TechTarget. All rights reserved.