Word of the Day: gamification

Word of the Day Daily updates on the latest technology terms | April 3, 2019 gamification Gamification is the application of game theory concepts and techniques to non-game activities. Game theory is a branch of mathematics that seeks to understand why an individual makes a particular decision and how the decisions made by one individual affect others. Although the word "game" is used in everyday speech, it can be difficult to formally define. According to the Merriam-Webster dictionary, a game is "an activity engaged in for diversion or amusement." In other words, a game is fun. A second entry for the word, however, explains that a game can also be "a procedure or strategy for gaining an end." Generally speaking, the overreaching goal of gamification is to engage the participant with an activity he finds fun in order to influence his behavior. In marketing, a gamification initiative might address the cognitive and emotional aspects of game theory as well as the social ones by including a system of rules for participants to explore through active experimentation and discovery, awarding points or badges for levels of participation, displaying leaderboard scores to encourage competition and offering prizes so that participants have a chance to win something of value. Quote of the Day "In the workplace, gamification aims to engage employees more effectively than traditional methods of training, development and performance management by tapping the human desire to feel excited about reaching a goal." - Albert McKeon Trending Terms game theory social CRM coalition loyalty program social media marketing mobile marketing content gamification Learning Center HR plays to win with gamification for learning Gamification for learning can help boost engagement and contribute to employee experience. Here's a look at how some companies are using the concept. Gamification techniques for your financial services clients Gamification techniques, such as clearly defined goals and focused gameplay, can help financial services and insurance firms adopt this digital business strategy. Gamification platform aims to engage employees and boost performance The GamEffective gamification platform allows a sales team at Cato Networks to track key performance indicators and compete for weekly gift cards. The gamification of information security training programs Information security training programs are being gamified to get employees to care about security. While it may be more fun, Joe Granneman looks at whether it's actually effective. Gamification in healthcare isn't just about playing games Application developers and providers, zeroing in on engaging patients, are contributing to the growth of gamification in healthcare. Quiz Yourself I requested copies of the marketing report for other team members and ____. a. me b. myself c. I Answer Stay in Touch For feedback about any of our definitions or to suggest a new definition, please contact me at: mrouse@techtarget.com Visit the Word of the Day Archives and catch up on what you've missed! FOLLOW US About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Whatis.com, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget, Whatis, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2018 TechTarget. All rights reserved.