How to use effective content mapping for maximum customer engagement

The latest white papers, case studies and product information

Business Technology Research     July 22, 2019

IN THIS ISSUE How to use effective content mapping for maximum customer engagement Biometrics in the enterprise: An opportunity or an ethical minefield? Top 10 cyber crime stories of 2018 Practitioner's guide to building a security operations center (SOC) Customer support: A key differentiator for businesses in a competitive landscape

How to use effective content mapping for maximum customer engagement SPONSORED BY: Act-On Software Marketing automation is a tremendously powerful tool that can transform and improve the impact of your marketing efforts when leveraged to its fullest potential. Read this e-book for best practices in marketing automation—using Act-On as an example—and how to get the most from this highly beneficial technology. Read More

Biometrics in the enterprise: An opportunity or an ethical minefield? SPONSORED BY: ComputerWeekly.com Is biometric technology ready for use in the enterprise to help improve IT security? IT leaders need to be aware of the concerns. In this e-guide we take a look at some of the potential – as well as the risks. Read More

Top 10 cyber crime stories of 2018 SPONSORED BY: ComputerWeekly.com This year was marked by several reports on the spiralling cost of cyber crime to businesses as well as to the national and the global economy, as the cyber security industry turned to the bottom line as a motivator for decision makers to prioritise defence against cyber criminal activities. Here are Computer Weekly's top 10 cyber crime stories 2018 Read More

Practitioner's guide to building a security operations center (SOC) SPONSORED BY: AT&T Cybersecurity Explore this white paper that examines the tools, personnel and processes required to build and operate an effective SOC, along with an analysis of how organizations can leverage the AlienVault Unified Security Management (USM) platform as the foundation for a SOC. Read More

Customer support: A key differentiator for businesses in a competitive landscape SPONSORED BY: Squelch As customer experience becomes a key differentiator for businesses in today's competitive landscape it takes a company-wide, integrated approach to equip support agents with the knowledge they need to deliver the quality of services your customers demand. Download this e-book to explore what this looks like in practice. Read More

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