Word of the Day: third-party cookie

Word of the Day: Daily updates on the latest technology terms

Word of the Day Daily updates on the latest technology terms | February 21, 2020 third-party cookie A third-party cookie is a small amount of code that is placed on a website visitor's hard disk; this particular type of cookie is referred to as "third party" because it originates from a website domain other than the one a user is visiting.   A cookie is a mechanism that allows the server to store its own information about a user on the user's own computer. The data stored in the cookie lets the server know with whom it is interacting so it can send the correct information back to the user. Cookies that originate from the site the visitor actually visits are referred to as first-party cookies.   In marketing, the vast majority of programmatic ad providers rely on third-party cookies to find, identify and target prospects on the web. Business uses include serving personalized online ads, cross-site tracking and retargeting sales prospects. Third-party cookies can be blocked through browser settings and security settings that enforce "same origin policy."   By default, the Firefox browser blocks all third-party cookies and Google recently announced it will take major steps to "fundamentally enhance privacy on the web" by limiting third-party cookies in Chrome, which is currently the world's most popular browser.   Blocking third-party cookies has created a problem for lead generation data brokers and ad serving firms, whose business models depend upon being able to place ads that follow a particular user as they travel around the Internet.   Because third-party blocking can negatively impact online lead generation, marketers have experimented with ways to circumvent third-party cookie blocking by using canvas fingerprinting, respawning cookies, Flash cookies and entity tags (Etags).   Artificial intelligence technology is also helping advertisers to connect brands with consumers through hyperpersonalized automated advertising. This marketing strategy uses first-party cookies, machine learning and predictive analytics to recommend relevant products and improve ad placement. Continue reading... Today's Takeaway "In the interest of protecting user privacy Google plans to make third party cookies obsolete by 2022. Instead Google will anonymize and aggregate user browsing behavior, and make it available in something called a Privacy Sandbox." - Kyle Donley Related Terms You Should Know cookie third-party domain respawning cookie cookie poisoning Misfortune Cookie flash cookie data broker transient cookie supercookie entity tag Today's Buzzwords forged cookie Forged cookies may have been used to gain access to Yahoo user accounts without needing to log in. malvertisement Check Point's report on the Master134 malvertising campaign implicated at least five major ad networks. third-party risk management Attackers know third parties hold many of the keys to the enterprise network, so third-party risk management is crucial.. Quiz Yourself A ____________ is a document that explains how an organization handles their customer data. a. privacy policy b. customer retention policy Answer Stay in Touch Thank you for reading! For feedback about any of our definitions or to suggest a new definition (or learning resource) please contact us at: editor@whatIs.com FOLLOW US About This E-Newsletter The Word of the Day is published by TechTarget, Inc., 275 Grove Street, Newton, Massachusetts, 02466 US. Click to: Unsubscribe. You are receiving this email because you are a member of TechTarget. When you access content from this email, your information may be shared with the sponsors or future sponsors of that content and with our Partners, see up-to-date Partners List, as described in our Privacy Policy. For additional information, please contact: webmaster@techtarget.com. © 2020 TechTarget, Inc. all rights reserved. Designated trademarks, brands, logos, and service marks are the property of their respective owners. Privacy Policy | Partners List