Monday, May 28, 2018

With Tableau, the Texas Rangers optimize marketing and boost attendance

Learn how the Texas Rangers leverage Tableau to maximize returns, boost attendance, and reduce costs.
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How Texas Rangers optimize with Tableau

When you’re part of the team running one of the largest baseball stadiums in the world, the pressure to hit a homerun is there every day. The Texas Rangers front office team works behind the scenes to ensure that everything—from advertising and marketing to seasonal staff and IT—are equipped to perform their best.

They turn to Tableau to create a 360-degree view of operations. Learn how they track purchases in real-time and collaborate quickly on daily business decisions to prioritize resources and improve savings.

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