| Data monetization strategies: What MIT experts are saying | |
| This resource is brought to you by our sponsors | |
| Most companies have data monetization opportunities they could exploit, according to MIT researchers Barbara Wixom and Jeanne Ross. But a clear strategy and long-term plan are crucial to getting the desired benefits, such as increased sales and stronger customer loyalty. In this expert handbook, discover the guidance you need to build a clear data monetization strategy. | |
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