New Oracle analytics tool ties marketing success to direct-revenue PLUS: Hear what you missed at Salesforce World Tour

Salesforce CRM Digest A roundup of business applications content from TechTarget's network | April 18, 2018 FEATURED STORY Oracle exec: Measure your digital marketing ROI, keep your job by Don Fluckinger, Executive Editor Oracle customers weigh in on executive's hypothesis that analytics can now prove ROI of the martech stack -- or soon will -- and make marketing a revenue center just like sales. (SearchCRM.com) Advertisement NEWS   Salesforce Tour Boston talks Integration Cloud, Social Studio The Pipeline podcast looks at Salesforce World Tour sessions, which included dives into Philanthropy Cloud, integrated surveys and Salesforce's new Integration Cloud. (SearchSalesforce.com)   Advice: Examining the field of marketing automation vendors Experts say organizations shouldn't be afraid of software migration if there's technology that better fits your company's needs, and if long-term benefits outweigh short-term costs. (SearchCRM.com) EXPERT ADVICE   Getting veteran sales force buy-in for AI CRM tools Setting up next-generation digital sales tools might not be easy, but it's even harder to get buy-in from successful veteran sales staff who built successful careers without them. (SearchCRM.com)   Customer personalization takes center stage for 24 Hour Fitness When it came time to engage more effectively with customers, 24 Hour Fitness looked to industry leaders in customer personalization for inspiration. (SearchCRM.com) About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Business Applications Digest, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget Enterprise Applications Media Group, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2018 TechTarget. All rights reserved.