Word of the Day: martech (marketing technology)

Word of the Day Daily updates on the latest technology terms |April 18, 2018

martech (marketing technology) Martech is the area of customer relationship management (CRM) that is concerned with using digital tools to automate tasks and help marketers make data-driven decisions. An important goal of martech is to help marketers find and nurture customers, personalize customer interaction and measure the effectiveness of campaigns. Popular tools used to create a martech software stack include: Programmatic advertising platforms - help marketers create highly targeted marketing content for very specific demographics.   Marketing automation software - help marketers automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign management.   Content management systems (CMS) - facilitate the use of structured content so marketers can enter text once and use rules-based publishing to tailor the output for specific delivery platforms.   Web analytics software - help marketers to attract more visitors, retain or attract new customers or increase the dollar volume each customer spends.   Digital customer experience platforms - help marketers create, manage and measure cross-channel customer experiences and integrate email, chat, social media, telephone and website interactions. Quote of the Day "Everyone should have a good idea of their CRM capabilities, their automation system and where their website is, and you can base a lot of the other decisions off this. If you're inheriting a martech stack, these are the hardest products to change." - Maria Pergolino   Trending Terms programmatic advertising marketing automation content management system structured content web analytics digital customer experience delivery platform   Learning Center Measure your digital marketing ROI, keep your job Digital marketing ROI has been difficult to tie to concrete revenue numbers -- until now. New data tools and measurement metrics mean CFOs can now hold marketing to the same accountability as sales and operations. How to best manage your martech stack: A Q&A with Scott Brinker ChiefMarTec co-founder Scott Brinker talks about the growing marketing technology landscape, tips for controlling your martech stack and his new role at HubSpot. Customizing a martech stack to meet business needs How do you make marketing automation platforms drive leads to your sales funnel? It takes the right martech stack and content to push to potential customers. Pipeline podcast: Exploring the growth of the martech stack Marketing technology and how to organize your martech stack were the focus of the recent MarTech Conference in Boston. CRM, martech stack helping customers hear Sprint now Sprint's CRM and martech stack helps keep momentum and customer gains from 2016's successful ad campaign bounce. CMO Roger Sole discusses this and more. Writing for Business I requested copies of the marketing report for other team members and ____. A. me B. myself C. I Answer   Stay In Touch For feedback about any of our definitions or to suggest a new definition, please contact me at: mrouse@techtarget.com   Visit the Word of the Day Archives and catch up on what you've missed!   FOLLOW US About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Whatis.com, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget, Whatis, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2018 TechTarget. All rights reserved.