How Personalization Beats Segmentation to Create the Next Best Experience | Webinar | Wed, Aug 12 | 11:00am PT | | | | | | Hi David, Customers increasingly expect personalized, engaging experiences that provide value at every step of their journey. Marketing and customer experience leaders must rethink segmentation strategies in light of this new personalization paradigm. When AI is trained on unstructured data from external sources, you can add valuable context to the customer behavior data your team uses internally to drive business decisions. And personalization yields far greater conversion, retention, satisfaction, and ultimately, revenue for you. | | Join Forrester Principal Analyst, Brandon Purcell, and Lucidworks VP of Product Marketing, Justin Sears, to: | | | Discover how AI enables smarter insights about customers | | | | Explore new approaches to personalization leveraging search and AI | | | | Understand why marketers and customer insight pros need to rethink segmentation strategies in favor of a more personalized approach | | | | | Brandon Purcell Principal Analyst, Forrester | | | Justin Sears VP Product Marketing, Lucidworks | | | | | | | | |
No comments:
Post a Comment