| A filter bubble is an algorithmic bias that skews or limits the information an individual user sees on the internet. The bias is caused by the weighted algorithms that search engines, social media sites and marketers use to personalize user experience (UX). The goal of personalization is to present the end user with the most relevant information possible, but it can also cause a distorted view of reality because it prioritizes information the individual has already expressed interest in. Filter bubbles, which affect an individual's online advertisements, social media newsfeeds and web searches, essentially insulate the person from outside influences and reinforce what the individual already thinks. The term filter bubble is often credited to Eli Pariser, whose 2011 book urged companies to become more transparent about their filtering practices. The word bubble, in this context, is a synonym for isolation; its context comes from a medical device called the isolator -- a plastic bubble that was infamously used to sequester a young patient with immunodeficiencies in the 1970s. Continue reading...
Take today's Pop Quiz! 1. A(n) ___________is a procedure or formula for solving a mathematical problem.
a. algorithm
b. function
Answer 2. What do you call software that analyzes data to make purchasing suggestions for individual shoppers?
a. recommendation engine
b. commerce filter
Answer 3. Cognitive _________ is a limitation in objective thinking caused by the tendency for the human brain to perceive information through a filter of personal experience.
a. bias
b. validation
Answer 4. Content ____________ is a strategy that tailors webpages and other forms of content to individual users' perceived characteristics or preferences.
a. modeling
b. personalization
Answer 5. The goal of _______________ modeling is to answer this question: "Based on known past behavior, what is most likely to happen in the future?"
a. prescriptive
b. predictive
Answer | 
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