CX spending plan, marketing strategies can yield big returns

Customer Experience Digest: A roundup of customer experience news and features from TechTarget

Customer Experience Digest A roundup of customer experience news and features from TechTarget |October 16,2019 FEATURED STORY   A strong CX technology spending plan can bring big returns   By Albert McKeon   The telephone won't cut it anymore. Customers expect digital services, and businesses need to think about spending more to update CX technology. It pays off in the long run. (SearchCustomerExperience.com)     Advertisement NEWS   Adobe's Marketo-Magento staff merger reveals midmarket push Adobe positions itself for the midmarket in the year following the acquisitions of marketing automation platform Marketo and e-commerce platform Magento. (SearchCustomerExperience.com)   Salesforce Lightning Order Management boosts e-commerce Salesforce extends Customer 360 capabilities with a bundle of APIs to help users manage and track e-commerce orders and provide more detail to the customer as orders are picked, packed and shipped. (SearchCustomerExperience.com) EXPERT ADVICE   Best practices for initiating chatbot-to-human handoff Customers can become frustrated with chatbots, so it is important for contact centers to design AI that can recognize this and perform a timely handoff to live agents. (SearchCustomerExperience.com)   Gen Z marketing strategies can benefit from new technology Gen Z expects companies to be on the cutting edge of CX tech. New technology can help companies keep up with these demands, without having to spend a fortune on strategy or software. (SearchCustomerExperience.com) About This E-Newsletter The Customer Experience Digest is published by TechTarget, Inc., 275 Grove Street, Newton, Massachusetts, 02466 US. Click to: Unsubscribe. You are receiving this email because you are a member of TechTarget. When you access content from this email, your information may be shared with the sponsors or future sponsors of that content and with our Partners, see up-to-date Partners List, as described in our Privacy Policy. For additional information, please contact: webmaster@techtarget.com. © 2019 TechTarget, Inc. all rights reserved. Designated trademarks, brands, logos, and service marks are the property of their respective owners. Privacy Policy | Partners List