| |
| Business Technology Research from TechTarget |
| |
| | Building a customer analytics program: best practices
Sponsored by SAS
In this whitepaper, discover some best practices to help your marketing department become more analytically driven and create a closer bond with your customers. Inside, learn ways to put relevant data to work for you, employ visual analytics to quickly explore data sets, learn your customer's behaviors with predictive analytics, and more. Read more... |  | | | |
| | Dark data symptoms: Identify and resolve them easily
Sponsored by Infogix
Research firm IDC states that up to 90% of big data environments today are made up of dark data. Learn how to define, understand, and identify dark data symptoms. Plus, explore ways to remediate dark data challenges and map your data into 4 categories to measure usage and derive value. Read more... |  | | | |
| | What is influencer marketing & how can it benefit you?
Sponsored by Sysomos
Because of the excess of choices available to consumers today, many rely on already-informed opinions in order to make their choices. These customers, called influencers, hold the key to gaining a following of customers. Learn about how to successfully incorporate influencer marketing in your organization. Read more... |  | | | |
| | Why digital marketing is the key to customer engagement
Sponsored by Marketo
48% of consumers start their inquiries on search engines. Discover just what digital marketing means, why you need to take advantage of it and how to properly utilize it to ensure your organization stays relevant and competitive in an increasingly digital world. Read more... |  | | | |
| | Account- vs. job-based marketing: A comparison
Sponsored by OpenText
An account-based marketing (ABM) strategy allows marketers to better target their messaging – and it only gets better with job-based marketing. Access this report from Aberdeen Group to uncover a comparison between both types of marketing. Read more... |  | | | |
Posts
No comments:
Post a Comment