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| Business Technology Research from TechTarget |
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| | Account-based marketing 101: Demonstrate your value in seconds
Sponsored by Marketo
Account-based marketing (ABM) can be an effective approach for your business. But it's important that you lay the foundation for success. Learn important factors in building a successful ABM program and how you can achieve them, like: identifying high-yield target accounts, measuring campaign engagement to help set realistic sales goals, and more. Read more... |  | | | |
| | How you can improve marketing with IoT data
Sponsored by SAS
Learn about a software which provides the framework for you to implement IoT event-based marketing in this white paper. Find out how you can combine real-time predictive analytics with a rules engine to address business factors like marketing considerations and contact policies by clicking inside. Read more... |  | | | |
| | 10 content management goals for 2017
Sponsored by OpenText
Organizations still have a need to automate core back-end, document intensive processes, and connect them to new digital initiatives. Explore more on how content management evolved last year, and 10 initiatives that should be on your list in 2017. Read more... |  | | | |
| | Sales pros: How to unlock customer insights with analytics
Sponsored by Salesforce.com
This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI. Read more... |  | | | |
| | Data migration: Which approach is right for you?
Sponsored by Infogix
This e-book explores 3 common core system data migration pitfalls that must be addressed to prevent project failure. Discover what migration approach is the best fit for your company and learn 5 key considerations before undertaking your project. Read more... |  | | | |
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