Word of the Day: Salesforce Einstein

Word of the Day Daily updates on the latest technology terms |May 3, 2017

Salesforce Einstein Salesforce Einstein is artificial intelligence (AI) technology that has been developed for the Salesforce Customer Success Platform. Salesforce's AI product, Einstein, is now available across the company's core cloud products, as part of its spring 2017 product release. Upgrades include Einstein Vision, which brings image recognition software into the Salesforce suite of products. The goal of Salesforce Einstein is to give sales and marketing departments more comprehensive and up-to-date views of customers and sales prospects. To bring AI to the Salesforce clouds, the company made a series of purchases that made it possible to enhance Salesforce cloud products with machine learning and deep learning analytics. Customer data insights gained from Einstein integration can proactively help companies avoid customer service headaches; they can also help improve the bottom line by helping to predict where a potential customer is in the sales cycle and which communication channels they will respond to. As customer relationship management (CRM) becomes more data-driven, the role of predictive analytics has grown and become more important. To that end, Salesforce has partnered with IBM to take better advantage of unstructured data. Salesforce Einstein's structured customer data can be combined with IBM Watson's ability to analyze weather patterns, for example, and so potential customers for seasonal products can be targeted more accurately. Quote of the Day "Einstein is only going to be as good as they tune the algorithms for their use cases to be. One set of rules doesn't apply to all people. When AI can start to understand our personalities, I think we have a winning situation." - Alan Lepofsky   Trending Terms AI predictive analytics Salesforce Customer Success Platform machine learning deep learning CRM   Learning Center What the Einstein-Watson merger means for Salesforce and IBM The Salesforce and IBM team up between Einstein and Watson will shake up the cloud AI market, explains expert Scott Robinson. Speculation abounds over features of Salesforce Einstein Speculation abounds about the features and purpose of Salesforce Einstein. You'll learn more in September and at Dreamforce in October. Salesforce upgrades include heavy dose of Einstein Salesforce upgrades bring AI functionality to its cloud products, but questions remain whether companies with unorganized or little data can take advantage. Three ways Salesforce Einstein can enhance workplace analytics Can Salesforce Einstein make an impact on routine business operations? Expert Scott Robinson looks at three ways the AI platform can affect workplace analytics. Einstein-Watson merger seen enhancing AI, customer sentiment analysis AI, BI and big data coupled with social media sentiment analysis tools show potential for marketing automation and next-generation sales. Writing for Business Although some parts of the consumer industry are adept at using artificial intelligence apps practically and profitably, most businesses are slow to ________ and implement AI. A. except B. accept Answer       Stay In Touch For feedback about any of our definitions or to suggest a new definition, please contact me at: mrouse@techtarget.com   Visit the Word of the Day Archives and catch up on what you've missed!   FOLLOW US About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Whatis.com, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget, Whatis, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2016 TechTarget. All rights reserved.